With the COVID-19 lockdown easing as vaccination programmes become effective, business is returning to many sectors.

If you haven’t already, now is the time to reassess the way your business operates to take advantage of changing market conditions.

Customers will gravitate towards those businesses that have made it easy for them to buy, collect or simply use services and products.

As an example with the reopening of Pubs & restaurants outside spaces, my family booked to have a meal at a local Pub. They allowed booking through their website, but also answered phone calls, since many might be unsure of how the new procedures worked.

When there, the safety measures were clear and explained by a staff member, who was trained to be friendly and not overly bossy. The owner said they had spent 3 months when empty, building decking and a comfortable outside space. They were now gaining new customers that will continue over into the future.

Customers have had fear and caution engrained into them for 18 months now and that attitude is likely to remain for some time. Adapting your offerings, showing you have the customers protection and interests at heart in a welcoming way, can win you friends and ongoing clients.