Company Partners provide access to both Business Partners and Investors so what is the difference and when would you have one but not the other?
Certainly an Investor is a business partner of sorts and can bring many of the benefits of a business partner. A Business Partner could in some circumstances end up investing in the business, so here is my take on the similarities and difference:
Business Partner
- Hands-on
- Brings additional, complementary skills
- Sometimes useful contacts
- Will share in the profits of the business
- Likely to own some share of the business, or be given the opportunity to buy or earn shares
- More commitment and “skin in the game” than just an employee
- Primarily brought in for their expertise and ability to add value when working in the company
Investor
- May be hands-on, but often not.
- Skill set frequently is in business planning, finance and strategic direction
- Normally valuable contacts are available
- Will share in the profits of the business
- Injection of funds (to be used to grow the business) in exchange for equity in that business
- Doesn’t want to run the company, but will expect involvement in major decisions and report on progress
- Primarily brought in to provide funds, advice and contacts
If you need another pair of hands with essential expertise go for a Business Partner, if you primarily require funds and contacts, go for a Investor. Both will provide a sounding board and be able to provide advice.
Good write up. Of course you can have in addition a business partner who is not part of your company at all, but perhaps another company who is partnering with you on certain opportunities.